Appear right in front of potential customers with expert, high ROI paid search campaigns that achieve your business objectives
One of the most common questions companies ask when considering a PPC program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions. Google Advertising
What is Google AdWords?
Imagine being able to reach a shopper the minute they go online and search for your products or services.
Enter Google AdWords. Google AdWords is an advertising service created by Google which allows advertisers to show clickable ads (called “sponsored links”) in Google’s search results. Using a “pay per click” (PPC) payment system, advertisers bid on specific “keywords” for which they want to show up for in the paid search results. When users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad. Google Advertising
What are the Benefits of Google AdWords?
Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. In fact, most shoppers go online to find information, compare products/services, and read reviews before ever contacting a business.
Have you ever searched for products or services online from you smartphone? With over 160 Million smartphone owners in the U.S., little to no exposure on mobile devices can mean your business is losing out on potential customers. If people can’t find you online, it will be even harder to generate revenue.
- Aggressive PPC Bid Management – Prime Ranking on Search Engines
- Comprehensive Keyword Research + More Relevant Keywords = Lower Costs Per Click, Better Prospect Targeting
- Better PPC Ad Creatives Designed to Stand Out in the Crowd, Yet Appeal to Unique Searchers on Search Networks and Display Networks
- More Ads Created for Each Campaign – The Right Ad for Each Search – Text Ads, Graphic Creatives, Product Listing Ads Plus
- Conversion Tracking & Comprehensive Reporting – Google Analytics Included
- Experienced in Local, Regional, National & International Prospect Targeting
- Video Integration with Pay-Per-Click Advertising, Social Media Marketing (YouTube, Facebook, etc.) Campaigns
Our PPC Ads Services
Ads aren’t one size fits all anymore, and there are more paid search optimisation opportunities than ever before. Our services cover all the main routes to get your ads in front of the searchers that matter.
REMARKETING & RETARGETING
Remarketing is a powerful way to improve ROI and increase conversions by marketing to people who have all ready visited your website. This is an extremely valuable technique that targets an audience who already has a level of comfort and recognition with your brand. You can even precisely target just those who have visited a specific page or even certain tabs on your Facebook business page! This allows you to develop very niche advertising and market it only to those who are the most likely to respond. When utilized correctly, increased conversions and return on your advertising dollar should follow. How do you get started retargeting your site visitors? EXIT Digital Marketing Agency will work with you to determine how to build an Adwords remarketing campaign that will drive customers back to your virtual door.
Google Shopping ads are visual, prominent, and attractive. If you’ve got product ranges you want to boost sales for, what better way to do it than to show the product and price natively in an intent-targeted search result page?
We can run shopping ad campaigns at the same time as text or display ads so ecommerce clients can diversify their advertising methods, get a broader digital ad presence, and find better qualified leads.
Google Search ads are text ads that are displayed on Google results pages. As an example, a search for “plumbers” returns sponsored results, or ads. Did you know that Google has billions of searches per day? You leverage this with an effective Search Ad campaign putting you at the forefront of potential customers or the leads.
One of the alternatives to bidding on text ads on search engine results pages, display ads take your campaigns away from search engines onto websites. With your brand appearing in native banners and ad slots on your potential customers’ trusted websites, you can broaden your impact.
Frequently Asked Questions
What do PPC services include?
PPC services, such as ours, are aimed at optimising PPC advertisements. This includes using the appropriate keywords, having excellent writing within the ad, and a fantastic image to match.
How long will it take to see data and achieve goals with Google Ads?
Google Ads are usually active on the site within 24-48 hours. To obtain the highest ROI, it’s critical to test and modify your advertising early on. Many of our clients saw outstanding results in their first month, and our continued reporting will guarantee you have easy access to your campaign data.
What is the cost of managing a typical Pay Per Click (PPC) campaign?
If your monthly ad spending is less than $5k, the PPC management fee is around $350 ex GST. If your monthly ad spending is between $5k – 10k, the PPC management fee is around $500 ex GST.
What should my budget for Google Ads be?
Your budget should be based on your company’s objectives. If you compare the number of new clients/customers you need to bring in to grow or maintain revenue to your conversion rate, then calculate how many click throughs you need per day to reach that goal – your budget should allow for that (remember to account for search volumes) plus a small margin for safety. The most critical consideration in determining your budget is efficacy versus cost. If you are saving a lot of money by reducing your budget, you may not receive the traffic levels you require. On the other hand, if you spend more than you can afford, your success will be short-lived.
How long should I let a new Pay Per Click (PPC) campaign run before I see a return?
An approximate estimate ranges from a few weeks to up to two months.
In most circumstances, your Google Ads campaign will provide results within 1-2 weeks. So, if you’re an ecommerce company, that implies revenue, and if you’re a service company, it means inquiries.
Can I track phone and email leads via Google Ads traffic?
Yes, using Google Forwarding Numbers, mobile call buttons, and form fill tracking. Leads will be reported separately by source, so you can tell what’s working and what’s not.
What are the different types of Google ads?
There are a few different types of Google ads to choose from.
- Search Network campaigns – usually text form, these ads show on Google Search results pages when someone searches for a product or service that’s similar to yours.
- Display Network campaigns – image form ads, these ads appear on websites or apps that your customers visit.
- Video campaigns – usually short videos, these ads are typically found right before or during YouTube content.
- Remarketing ads– these ads are aimed at people that have previously interacted with your site, and the ad aims at bringing them back.
- Google Shopping Ads– this ad type reflects a showcase of a product that you are selling.
- Local service ads– this ad type allows your business to be better found by someone searching for a service type in their area.
- Gmail sponsored promotions– there are ads in the Google Display Network that allows ads to show in prospects’ inboxes.
Effective social media marketing provides consistent brand recognition across multiple channels.
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