Appear right in front of potential customers with expert, high ROI paid search campaigns that achieve your business objectives
One of the most common questions companies ask when considering a PPC program is: “What is Google AdWords?” To understand if Google AdWords might be right for your business, we’ll break down exactly what it is and discuss how it can help increase your website traffic and conversions. Google Advertising
What is Google AdWords?
Imagine being able to reach a shopper the minute they go online and search for your products or services.
Enter Google AdWords. Google AdWords is an advertising service created by Google which allows advertisers to show clickable ads (called “sponsored links”) in Google’s search results. Using a “pay-per-click” (PPC) payment system, advertisers bid on specific “keywords” for which they want to show up for in the paid search results. When users perform a search containing those particular keywords, Google displays the advertisers’ ads in the paid search results. Since advertisers are charged on a pay-per-click basis, they will only pay if a user clicks on their ad. Google Advertising
What are the Benefits of Google AdWords?
Have you ever used Google to find information about a product or service? If you answered “yes,” then you’re not alone. In fact, most shoppers go online to find information, compare products/services, and read reviews before ever contacting a business.
Have you ever searched for products or services online from you smartphone? With over 160 Million smartphone owners in the U.S., little to no exposure on mobile devices can mean your business is losing out on potential customers. If people can’t find you online, it will be even harder to generate revenue.
Our PPC Ads Services
Ads aren’t one size fits all anymore, and there are more paid search optimisation opportunities than ever before. Our services cover all the main routes to get your ads in front of the searchers that matter.
REMARKETING & RETARGETING
Remarketing is a powerful way to improve ROI and increase conversions by marketing to people who have all ready visited your website. This is an extremely valuable technique that targets an audience who already has a level of comfort and recognition with your brand. You can even precisely target just those who have visited a specific page or even certain tabs on your Facebook business page! This allows you to develop very niche advertising and market it only to those who are the most likely to respond. When utilized correctly, increased conversions and return on your advertising dollar should follow. How do you get started retargeting your site visitors? EXIT Digital Marketing Agency will work with you to determine how to build an Adwords remarketing campaign that will drive customers back to your virtual door.
Google Shopping ads are visual, prominent, and attractive. If you’ve got product ranges you want to boost sales for, what better way to do it than to show the product and price natively in an intent-targeted search result page?
We can run shopping ad campaigns at the same time as text or display ads so ecommerce clients can diversify their advertising methods, get a broader digital ad presence, and find better qualified leads.
Google Search ads are text ads that are displayed on Google results pages. As an example, a search for “plumbers” returns sponsored results, or ads. Did you know that Google has billions of searches per day? You leverage this with an effective Search Ad campaign putting you at the forefront of potential customers or the leads.
One of the alternatives to bidding on text ads on search engine results pages, display ads take your campaigns away from search engines onto websites. With your brand appearing in native banners and ad slots on your potential customers’ trusted websites, you can broaden your impact.
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