Local SEO is specialized SEO focused on increasing search engine visibility within a defined geographic area and uses geo-focused elements to make you more relevant for local searches on desktop and especially mobile phones.
These geo-elements include your name, address, and phone number (NAP), special coding on your website that shows Google what type of local business you are (local business schema), localized keywords, localized content, and also a fast loading website that is easy to navigate and makes it simple for users to contact you.
For example, local SEO searches are what help businesses in Maps or search results when someone out and about on their phone types in ‘best pizza Perth’ or ‘Pizza near me’.